01. Disney Princess (Disney) $1.60 billion in 2011 retail sales
02. Star Wars (Lucasfilm) $1.50 billion
03. Pooh (Disney) $1.09 billion
04. Cars (Disney) $1.05 billion
05. Hello Kitty (Sanrio) $800 million
06. Mickey & Friends (Disney) $750 million
07. WWE (WWE) $700 million
08. Toy Story (Disney) $685 million
09. Peanuts (Iconix, Peanuts Worldwide) $600 million
10. Sesame Street (Sesame Workshop) $515 million
11. Disney Fairies (Disney) $435 million
12. Thomas the Tank Engine (Hit Entertainment) $390 million
13. Garfield (Paws Inc.) $370 million
14. Dora the Explorer (Nickelodeon) $330 million
15. SpongeBob (Nickelodeon) $330 million
16. Spiderman (Marvel/Disney) $325 million
17. Ben 10 (Cartoon Network) $295 million
18. Angry Birds (Rovio) $250 million
19. Batman (DC/Warner) $245 million
20. Barbie (Mattel) $242 million
credit : BhabaniWWE.
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